Concept Note for BEKI.io

Ahmad Helmi
2 min readJan 2, 2024

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A business concept note is a short but useful document that proves you have put time into thinking about your idea.

Content for the business concept

a)Product brief:

A platform for users to find trusted workshop for motorcycle and car maintainances

b) Problem statement:

Majority of people especially someone that is not fond of cars or not a fan of cars find it difficult to find workshop that offers a good maintainance services. Some are not even trusted and scamming their customers. In addition, someone that is not familiar with the places or area will find it very difficult to find a good workshop.

c) Target Audience

Millennials, people who travel frequently(avid traveler), not a car modified fans.

d) Needs

Reliable source to discover workshops based on reviews, star rating from users, various choice for brand to choose from.

e) Solution

We help the users to discover reliable workshops using our web app/mobile app

f) Monetization

We charge membership fee for workshops that use our app.

g) Value proposition

Exclusive vouchers for users and we drive visibility for workshops that is located even behind the tree and buildings.

h) Roadmap

List all top workshops in the neighbourhoods in Klang Valley along with their services offered

Encourage visitors to rate & review services that they used using in-app and their own social media platform(fb/ig/tiktok)

Attain 100 visits per day, then focus on covering more regions

i) Reach

Facebook campaigns & SEO, car related bloggers partnership to drive user traffic to the listing workshops.

j) Competition

No such app in Malaysia at the moment(the time this blog is written)

k) Core team

A lead developer who can convert idea into an tech product

An experienced B2B digital marketing expert, I can take care of the business and B2B front

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Ahmad Helmi
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Science Computer graduate. Tech startup and business enthusiast.